You built the business.
I Help build the operations
that let you lead it.
Built for People Who Do the Real Work
Whether you design digital brands or build physical spaces, you shouldn’t be stuck behind a computer screen all day. I step into your backend chaos, hook up your software, and put smart AI tools to work so your business keeps moving forward while you focus on the job at hand.
Here is exactly how we get it done:
I help you build the systems, structure and operational support needed to step out of the daily weeds. Together, we will transform your role from the person managing every detail to the visionary leading the business.

Some of the things I do for my clients
Documented procedures you can hand to anyone. Clear, written SOPs that capture how your business actually works, so the knowledge lives in the system instead of in your head, and the work no longer waits on you.
Workflows that run start to finish. Each step connects to the next, so work moves cleanly from beginning to end without routing back through your desk.
AI doing the repetitive backend work. Drafting, sorting, scheduling and the tasks that quietly eat your week automated, so you get back 10+ hours of your time each week.
One organized system instead of scattered tools. Files, processes, and tools brought into a single place your whole team can find and follow, without asking you where things live.
The process
Assess. We map how your business runs now and find where it depends on you.
Build. I document your procedures, design your workflows, and put the right systems and AI in place.
Optimize. We refine and automate until everything runs clean, start to finish.
Partner. Ongoing support so your operations keep pace as you grow and scale.

I’m Denise
Founder of Backbone Operations. Before this, I spent nearly three decades in social services leadership: case management, program administration, the kind of work where your systems and documentation either hold or they fall apart. Now, I build the infrastructure founders need to confidently step out of the daily weeds.
“I highly recommend Denise for any service-based business owner. She is exceptionally organized, reliable, and proactive, with a strong attention to detail and professionalism in everything she does. Denise builds trust through consistent follow-through, clear communication, and genuine care for the people she serves. Her ability to manage systems, documentation, and client relationships while maintaining high standards makes her an invaluable partner for mission-driven professionals.”
Christi Johnston,
Founder, SeaBreeze Digital Studio
Step out of operating. Step into leading.
When the systems carry the day-to-day, you’re free to do the work only you can do: setting the vision, growing the mission, and leading the business you built. Let’s build the operations that make it possible.